Warner Bros. Discovery (WBD) has announced that its streaming platform, Max, will launch in seven Southeast Asian markets on 19th November. The service will go live in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Taiwan, and Hong Kong, marking a significant expansion in the Asia-Pacific region.
The platform will offer various subscription plans, including a mobile-only tier designed for affordability in Southeast Asia. Pricing will vary based on country and service provider. Max will replace WBD’s existing HBO Go service in these regions, providing enhanced technology and a more extensive content library.
“We are thrilled to bring Max to more consumers in Asia,” said JB Perrette, CEO and president of global streaming & games at WBD. “Max brings together unparalleled quality content from iconic brands like HBO, Discovery, the DC Universe, Harry Potter, AFN, and Cartoon Network, as well as Hollywood blockbusters all in one place,” added Perrette.
Max’s upcoming launch in Southeast Asia follows earlier rollouts in North America, Latin America, and Europe, expanding the platform’s reach to 72 markets. WBD plans further launches in Asia in 2025, including a debut in Australia during the first half of the year. “Warner Bros. Discovery has long entertained fans across Asia Pacific with culture-defining content from powerhouse brands,” said James Gibbons, WBD’s president for APAC. “For the first time, this programming will be available in a brand-new streaming app for regional audiences, with Max combining incredible breadth and depth and a best-in-class viewing experience,” added Gibbons.
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