A new ad for “He” Deodorant, featuring Bollywood actor Vir Das, takes a new spin on ads targeted towards men. Whereas most ads that are meant for men’s products objectify and sexualize women, this ad draws attentions towards the morality of these kinds of tactics. The one minute ad portrays the actor advertising products the way women are often forced to in ads. By portraying a man doing what women are often made to do in commercials the ad not only promotes its product, but also promotes the viewer to look at media closely. The ad ends with the tag line, “#HERespect, for real men who respect women”. The full ad can be watched here: Every Sexist Commercial You’ve Ever Seen Ft. Vir Das with #HERespect (source: baawri.tumblr.com) About Author harpeeetkaur 21 year old Indian American, currently a Junior in college. See author's posts Share this: Share on Facebook (Opens in new window) Facebook Share on X (Opens in new window) X Share on Tumblr (Opens in new window) Tumblr Share on LinkedIn (Opens in new window) LinkedIn Share on WhatsApp (Opens in new window) WhatsApp Share on Pinterest (Opens in new window) Pinterest Email a link to a friend (Opens in new window) Email Share on Telegram (Opens in new window) Telegram Share on Reddit (Opens in new window) Reddit Print (Opens in new window) Print Like this:Like Loading… Related Post navigation The Fashion, Art, Design and Lifestyle of Indian Cinema descends on The Capital at BollyGoods Edition 2, London Aishwarya Rai Bachchan for Filmfare 2016
Great ad. Thanks for spotlighting it. It’s a message that needs to be repeated, often and loudly. Loading... Reply