India’s leading global airline, Air India launched its new-collection of uniforms for cabin and cockpit crew, designed by the famous celebrity fashion designer Manish Malhotra.
Marking the arrival of a new age of inflight couture, the new collection features an array of colours and timeless designs, presenting a rare, harmonious blend of rich Indian heritage and aesthetics with 21st-century style, elegance, and comfort.
The new uniforms will be introduced in a phased manner over the next few months, starting with the entry of service of Air India’s first Airbus A350.
Campbell Wilson, Chief Executive Officer & Managing Director, Air India, said, “Air India’s crew uniforms are amongst the world’s most storied in aviation history, and we firmly believe that Manish Malhotra’s innovative ensemble will script an exciting new chapter for Air India’s future narrative. It perfectly captures the essence of our new identity, service principles, and our pursuit of setting new benchmarks in global aviation.”
Manish Malhotra said, “I am honored to have been given the opportunity to design the uniforms for Air India. It is a privilege to be able to contribute to the national flag-bearer and showcase the elegance and charm of Indian fashion. My aim was to create uniforms that capture the essence of India’s diverse culture and traditions while also embodying a modern and sophisticated look. By incorporating quintessential hues that are symbolic to India, I hope that these uniforms not only make the crew feel proud but also leave a lasting impression on the guests, representing the warmth and hospitality that India is known for.”
The new uniform collection has been designed to complement Air India’s recently unveiled new global brand identity as the flag-bearer of a more confident, progressive, and resurgent new India.
Both male and female cabin crew uniforms are curated keeping in mind comfort and flexibility. The new uniform designs were developed in close consultation with Air India’s cabin crew representatives and the airline’s In-flight Services team, who also conducted an extensive testing exercise for the new designs.
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