Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, announced today its launch in the UK. Known as the most-watched free TV and movie streaming service in the US and Canada, Tubi brings a market-leading content library with over 20,000 movies and TV episodes to UK audiences.
Tubi has nearly 80 million monthly active users and gained significant attraction in North America by offering a free, personalized streaming service featuring blockbuster movies, popular TV series, and exclusive Tubi Originals. Since its debut on the Nielsen Gauge just over a year ago, Tubi has emerged as the fastest-growing U.S. streaming service.
“Tubi has spent the last decade honing our approach to vast, free and fun streaming in North America, and we feel that now is the perfect time to bring that recipe to UK audiences,” said Anjali Sud, CEO of Tubi. “We are launching with one of the largest and most diverse content libraries in the UK, designed to indulge viewers in everything from blockbusters to original stories to hidden gems. Most importantly, we’re committed to listening to what resonates with UK fans, and bringing them more and more of what they love.”
The UK launch includes over 20,000 movies and TV episodes on-demand, featuring curated content from major global distributors such as Disney, Lionsgate, NBCUniversal, and Sony Pictures Entertainment, alongside a robust slate of exclusive Tubi Originals. Tubi’s content library pairs some of the best Hollywood films with modern British classics and offers series from well-known UK TV franchises, as well as new areas of discovery – from Bollywood and Nollywood to Arthouse Cinema.
“At a time when traditional programming feels homogenous and when finding what to watch feels like a chore, Tubi has been effective at delivering delight beyond the monoculture with content that appeals to diverse and vibrant fandoms,” said David Salmon, EVP and Managing Director of International at Tubi. “We believe that we can build a brilliantly broad, culturally ambitious offering that puts UK audiences back at the centre, and makes it fun and easy to enjoy great entertainment from around the world.”
Tubi’s platform is designed to help audiences find content they love through sophisticated machine learning that delivers personalized experiences. Committed to a 100% free ad-supported model, Tubi offers viewers frictionless onboarding and a low ad load. In the coming weeks, Tubi will be available for UK viewers to access as a free application on every major connected TV platform, iOS and Android smartphones, and on the web.
Tubi has established itself as a bold challenger brand in the U.S., recently tying with Disney+ in total viewing time according to Nielsen’s The Gauge Report and continuing to lead as the #1 AVOD player. Tubi will introduce its playful personality to the UK with a creative marketing campaign launching on 15 July. The campaign, “Watch what you actually want to watch,” aims to combat entertainment snobbery and traditionalism, advocating for guilt-free pleasure viewing.
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