Celebrated Hollywood producer Ashok Amritraj was awarded the IIFTC Global Indian Cinema Icon Award at the 11th India International Film Tourism Conclave (IIFTC) in Mumbai. Presented by legendary filmmaker Subhash Ghai, the award recognizes Amritraj’s exceptional contributions to international cinema and his role in promoting tourism through film. Held annually, the IIFTC Awards are Asia’s premier event honoring cinematic excellence and the impact of film on global tourism.
The IIFTC Conclave, which took place in October, brought together filmmakers, actors, and over 50 international tourism boards from 20 countries, including Azerbaijan, South Africa, Spain, and the USA. The event aimed to enhance collaboration between the film and tourism industries, celebrating those who contribute to showcasing the beauty of diverse destinations and fostering cultural connections through cinema.
In his remarks, Subhash Ghai applauded Amritraj’s influence on global cinema. “It is an honor to celebrate a visionary like Ashok Amritraj, whose contributions to global cinema have been instrumental in uniting audiences across cultures,” said Ghai. He highlighted how Amritraj’s work exemplifies the power of storytelling to transcend borders and inspire audiences worldwide.
Amritraj expressed his gratitude for the award, stating, “I am deeply grateful to receive this prestigious recognition from IIFTC and to stand among such extraordinary filmmakers who champion storytelling as a bridge between cultures.” He emphasized cinema’s unique ability to bring diverse locations and experiences to global audiences, sparking curiosity and connections across cultures.
Harshad Bhagwat, promoter of the IIFTC Awards, spoke to the growing significance of film tourism and its ability to transform cinema into a cultural bridge. “Cinema has the power to transcend borders, not only by telling stories but also by showcasing the beauty and culture of various destinations worldwide,” Bhagwat said. He added that IIFTC aims to honor those who have used cinema as a platform to boost global tourism and highlight captivating locations on the big screen.
This year’s awards recognized a roster of prominent Indian filmmakers and actors for their contributions to promoting destinations through film.
Check out the winners below:
IIFTC Tourism Impact Award for Cinematic Excellence – Web Series to ‘The Freelancer’ by Friday Storytellers
IIFTC Tourism Impact Award for Cinematic Excellence – Films
- Tu Jhoothi Main Makkaar (Hindi) Luv Films, T-Series
- Pathan (Hindi) by Yash Raj Films
- Waltair Veerayya (Telugu) by Mythri Movie Makers
- Baanadariyalli (Kannada) by Sri Vaare Talkies
- Made in Caravan (Malayalam) by Badusha Productions
- Spy (Telugu) by ED Entertainments
- Kranti (Kannada) by Media House Studio
- Chandramukhi 2 (Tamil) by Lyca Productions
- Aaro Ek Prithibi (Bengali) by Eskay Movies
- Ayisha (Malayalam) by Cross Border Cinema
- Victoria – Ek Rahasya (Marathi) by Anand Pandit Motion Pictures
IIFTC Film Tourism Award for Outstanding Location – Azerbaijan
IIFTC Tourism Impact Award for Cultural Integration to Leo (Tamil) by Seven Screen Studio
IIFTC Special Awards
- Outstanding Contribution (Hindi): Shoojit Sircar
- Global Indian Cinematic Icon: Ashok Amritraj
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