Netflix’s One Hundred Years of Solitude, one of the most ambitious productions in Latin America, is making waves not just culturally but economically in Colombia. According to Netflix data, the production has injected over 225 billion Colombian pesos into the country’s economy, showcasing its broad impact on GDP through direct spending and downstream supply chain contributions.
The series marks a major milestone for the Colombian audiovisual industry, reaffirming the country’s appeal as a top destination for international productions. With its breathtaking landscapes, skilled talent, and strengthened production incentives, Colombia has provided a fertile ground for this monumental adaptation of Gabriel García Márquez’s iconic novel.
The commitment to García Márquez’s legacy was clear—Macondo, the legendary town at the heart of One Hundred Years of Solitude, had to be brought to life in Colombia. Filmed entirely in the country, the project enlisted more than 900 crew members, predominantly Colombian, under the production of Dynamo. In Alvarado, Tolima, Netflix’s Macondo took shape across 540,000 square meters of land, with infrastructure improvements ranging from road access to drainage systems.
The project became a nationwide collaboration. Around 150 artisans from across Colombia, supported by over 850 local suppliers, helped engineer the fictional town’s stunning architecture. The series also accounted for over 100,000 hotel nights booked in Ibagué during production, further emphasizing its role as an economic driver.
Adding a distinctive Colombian touch to the series, music contributions include the rich sounds of Los Gaiteros de San Jacinto, Toto La Momposina’s drummer, Carmelo Torres, and Víctor Navarro. Costume design featured approximately 40,000 garments, 97% crafted using Colombian textiles, showcasing the country’s artisanal expertise.
Directed by Alex García López and Laura Mora, the series will span two parts, with eight episodes in each. The production tapped into Colombia’s diverse regions, including La Guajira, Magdalena, Cesar, Cundinamarca, and Tolima, for its stunning visuals.
Based on García Márquez’s literary masterpiece, One Hundred Years of Solitude tells the multi-generational story of the Buendía family and the mythical town of Macondo. First published in 1967, the novel has sold over 50 million copies worldwide, translated into more than 40 languages, and solidified García Márquez as a Nobel Laureate and literary giant.
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