ITV has announced the promotion of Sam Tatlow MBE to the newly created role of Head of Diversity, Equity and Inclusion, effective from January 2025. This appointment follows Ade Rawcliffe’s transition to her expanded role as ITV’s Chief People Officer. Tatlow will report directly to Rawcliffe, and her role will be integrated into the broader People Team.
As the new Head of Diversity, Equity and Inclusion, Tatlow will join ITV’s Executive Leadership team, spearheading the company’s Diversity, Equity, and Inclusion (DEI) Strategy. Her responsibilities will include overseeing the delivery of ITV’s Diversity Acceleration Plan, focusing on Mainstream Content, Creating Opportunities, and Inclusive Culture. She will also emphasize Accessibility and Disability Equity within ITV, ensuring a comprehensive DEI agenda.
Tatlow expressed her enthusiasm, stating, “I am thrilled to be given this opportunity and am looking forward to continuing the work to drive increased representation and creating an equitable and inclusive culture at ITV. There are still so few Disabled leaders in our industry, so getting this role is something I am incredibly proud of and hope my appointment creates opportunities for others. I’m lucky to work with a brilliant team, who are some of the best in the business, and am excited to lead this change with my colleagues whilst continuing to work closely with Ade. We have seen significant improvement across ITV in the DEI space but there is always more to do; and I can’t wait to get stuck in!”
Tatlow joined ITV in December 2020 as a Creative Diversity Partner, where she played a key role in implementing ITV’s Diversity Acceleration Plan. She led initiatives such as the ITV Inclusive Language Guide and the ITV Studios Disabled Writers initiative, embedding DEI principles across ITV commissions.
Before her tenure at ITV, Tatlow worked with thinkBIGGER!, contributing to significant projects like the Channel 4 Production Training Scheme and the London 2012 Paralympic Games. She also served as a Production Coordinator for shows such as The Inbetweeners and Misfits.
Tatlow’s industry influence extends beyond ITV. She chairs BAFTA’s Disability Advisory Group, participates in BAFTA’s Diversity Steering Group, and leads the Disability Advisory group for Arts Council England’s All In initiative. She has been recognized in the Shaw Trust’s Power 100 list of the most influential Disabled people in the UK and was awarded an MBE for her services to Disabled People in 2022.
Ade Rawcliffe praised Tatlow’s appointment, said, “We are delighted that Sam Tatlow, MBE is taking on this important leadership role at ITV. She has played a crucial role in transforming representation both on and off screen both within ITV and the wider industry. Amongst very many things, she has been a driving force behind Amplify 2.0 for Deaf Disabled and Neurodivergent leaders at ITV, led the creation of ITV’s Inclusive Language Guide and has been instrumental in her support of shows like Ralph and Katie and the upcoming The Assembly and Code of Silence alongside championing and offering strategic support to our Staff Networks, particularly ITV Able and ITV Pride.”
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