A recent survey by iCubesWire, a prominent ad-tech platform, reveals that political advertisements have minimal impact on shaping voter opinions ahead of the Delhi elections. Conducted among 1,465 Delhiites, the survey highlights a striking disconnect between extensive ad campaigns and voter sentiment, with 87% of respondents stating that political ads do not influence their opinions about any party.
While 5% of those surveyed admitted to being swayed by political ads, the overwhelming majority underscored their ineffectiveness in driving electoral decisions. The findings challenge the conventional belief in the power of large-scale political advertising, urging parties to rethink their outreach strategies.
In terms of visibility, the Bharatiya Janata Party (BJP) emerged as the frontrunner, with 41% of participants reporting they had seen BJP’s advertisements most frequently. This was followed by Congress at 35% and the Aam Aadmi Party (AAP) at 24%. Despite this high visibility, trust in political ads remains low. Only 27% of respondents found the ads credible, with 22% actively dismissing their authenticity. A significant 52% of voters remained neutral on the matter, reflecting widespread skepticism toward political messaging.
The survey also shed light on voter priorities, revealing a pragmatic electorate focused on tangible outcomes. A substantial 69% identified reliable electricity and water supply as their top concerns for the incoming government, while 20% prioritized improving roads and infrastructure. Air quality, often a prominent issue in Delhi discourse, ranked lower, with just 5% citing it as their main concern.
Social media emerged as the dominant channel for political engagement, with 88% of respondents saying it was the medium that most caught their attention during the election period. Traditional mediums such as posters and videos trailed far behind, at 10% and 2% respectively. Interestingly, influencer campaigns seemed to play a negligible role, as 88% of participants reported not encountering influencers promoting political parties.
Public opinion on the current government’s performance was divided. While 49% expressed dissatisfaction, 26% voiced their approval, leaving a notable proportion of voters undecided.
Sahil Chopra, Founder and CEO of iCubesWire, remarked on the findings: “These findings highlight a huge shift in the people’s mindset. Voters today are far more aware and give more importance to outcomes rather than marketing stories. Ad campaigns, political or otherwise, must evolve to address the real needs of the masses, focusing on transparency and credibility over aggressive promotion.”
The survey paints a picture of an increasingly informed and discerning electorate that prioritizes real issues over flashy campaigns. For political parties, the message is clear: addressing public needs and fostering trust will prove more effective than aggressive advertising tactics.
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