Dharma Productions is making a bold move into film distribution, marking a new chapter in its cinematic journey with the appointment of Bhumika Tiwari as Head of Content Acquisition and Film Distribution (Worldwide). This strategic expansion signals the company’s intent to go beyond filmmaking and establish a stronger presence in both Hindi and regional cinema.
Bhumika Tiwari, a seasoned industry professional, expressed her enthusiasm for the role, saying, “Joining Dharma Productions is a great opportunity for me. This is a team that has always presented Indian cinema in a new way. I am excited to expand Dharma’s reach to new markets, promote regional cinema and increase the variety of content for the audience.”
Karan Johar, Chairman of Dharma Productions, highlighted the significance of this transition, stating, “Forecasting into the distribution space is an important step for Dharma Productions, and we are delighted to have Bhumika Tiwari leading this initiative. Her deep experience in content acquisition and distribution aligns with our goal of expanding our reach and connecting with new audiences. We are committed to presenting our stories on an even larger scale and want to present the diversity of Indian cinema on a global platform.”
CEO Apoorva Mehta echoed the excitement, emphasizing the timing of this expansion. “Bhumika’s leadership has come at the right time for this new journey of Dharma. We are making our mark in the field of film distribution, and her expertise will help us move forward strongly in this direction. She will take our efforts in the right direction and we will bring stories to our audiences that are loved all over the world.”
With a track record of handling the distribution of over 150 films and overseeing programming for more than 5,000 titles during her tenure as Senior Vice President at Zee Entertainment, Bhumika Tiwari brings a wealth of experience to her new role. Her work in marketing campaigns and strategic revenue initiatives across multiple languages and platforms positions her perfectly to drive Dharma’s expansion.
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