In a strategic move to strengthen its presence in enterprise technology, TVS Electronics (TVSE) has announced the nationwide launch of its Automatic Identification and Data Capture (AIDC) solutions. Expanding beyond its core retail offerings, the Chennai-based company aims to simplify enterprise automation for a range of sectors including manufacturing, logistics, ports, pharma, healthcare, retail, e-commerce, and q-commerce.
With a broad portfolio of enterprise-grade products—ranging from rugged mobile computers and scanners to industrial label printers and tablets—TVSE is targeting India’s fast-growing track and trace sector, projected to expand at a CAGR of 21.3% by 2030. The company’s solutions are designed to offer real-time visibility, improve supply chain agility, and boost operational efficiency.
“TVS Electronics aims to not only provide superior AIDC devices but to also bring tailored, customizable solutions to enterprises across industries,” said Mr. C. Balaji, Vice President, PSG Business, TVS Electronics. “This launch marks a significant milestone for TVS Electronics as we reposition ourselves as a key player in the enterprise AIDC segment, breaking the stereotype of being a retail-focused brand.”
The new AIDC range includes:
- Mobile Computers (HHDs): Handheld devices for on-the-go data capture
- Rugged Scanners: Industrial-grade scanners, both wired and wireless
- High-Definition Scanners: For precision scanning, even below 3 mil barcodes
- Industrial-Grade Label Printers: Offering high-resolution outputs
- Mobile Printers and Rugged Tablets: Designed for mobile and industrial environments
Beyond hardware, TVSE is offering a complete automation ecosystem. Its solutions integrate with leading ERP systems like SAP and Oracle and incorporate tools like SOTI for warehouse and device management. The company is also collaborating with Independent Software Vendors (ISVs), IoT platforms, and system integrators to deliver customized, scalable solutions.
“By building a robust partner ecosystem, we aim to foster customer trust and drive enterprise growth,” added Balaji. “Our shift towards value-based selling drives sustainable growth while addressing niche industry needs with tailored solutions.”
TVSE’s advanced manufacturing facility in Tumakuru supports this expansion, ensuring high-quality production, reduced lead times, and cost-efficiency. Its end-to-end services span consultation, training, after-sales support, and even refurbished equipment auctions—catering to enterprises seeking both automation and affordability.
With one of India’s largest service networks and a commitment to “Make in India” and digital transformation trends, TVS Electronics is positioning itself as a reliable Original Equipment Manufacturer (OEM) and full-spectrum technology partner for enterprises ready to adopt smart automation.
As Indian businesses accelerate their digital journeys, TVS Electronics is betting on its ability to deliver practical, scalable AIDC solutions that meet global standards while addressing local needs.
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