Tech-enabled travel platform Escape Plan has joined forces with HRX, India’s largest homegrown fitness brand founded by Hrithik Roshan and Exceed Entertainment, to launch a co-branded range of premium travel gear.
The HRX x Escape Plan collection aims to blend performance, style, and utility for modern Indian travellers, featuring products such as luggage, organisers, and other travel essentials. Available via Escape Plan’s own and partner platforms as well as offline stores, the range reflects both brands’ focus on building utility-driven, design-forward products.
The announcement comes as Escape Plan, with its fast-growing D2C presence, has clocked a ₹100 crore annualised run rate within just three months of launch — over 20% of which comes from offline retail. The brand now aims to scale to 100 stores over the next 18–24 months.
“With HRX, our mission has always been to fuse purpose with performance. I’ve seen firsthand how the right travel gear can make all the difference on a journey. Hence, envisioning and creating a range of Travel gear with HRX only made sense,” said Hrithik Roshan, Actor and Founder of HRX.
Abhinav Pathak, CEO and Co-founder of Escape Plan, described the partnership as a “strategic step” in redefining travel essentials for next-gen consumers.
“This partnership with HRX is a strategic step in our mission to redefine travel essentials for India’s next-gen consumers. We are excited to be working with the HRX Team in scaling the Travel Essentials Category, particularly Luggage. This partnership brings together the best of modern utility & fashion-forward luggage along with HRX’s wide cultural relevance, creating high-performance products that meet the aspirations of today’s travellers. I view this as the start of a category-defining play in the travel gear market,” he said.
On the company’s rapid growth, Pathak added: “Reaching ₹100 crore ARR in just three months has been an encouraging start for us. It reflects the strong potential of the category and the trust of our customers. Building on this momentum, our next goal is to scale to 100 stores over the next 18–24 months.”
Afsar Zaidi, Co-founder of HRX, said the decision to partner with Escape Plan felt “intuitive.”
“At HRX, we’ve consistently aimed to merge utility with emotion — creating not just products, but tools for transformation. What stood out about Escape Plan was more than just their products, it was the design sensibility, the sharp clarity of the founders, and an overall sense that this was something different. This partnership felt intuitive. I believe in what they’re building, and we are excited to be part of this next chapter,” he said.
Founded by Abhinav Pathak and Abhinav Zutshi, Escape Plan is backed by Jungle Ventures and Fireside Ventures. The platform is working on launching its quick commerce-enabled Esc Plan app while expanding its offline presence.
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