Writesonic, the Y-Combinator–backed global generative AI company, has launched its Generative Engine Optimization (GEO) Platform in India, aiming to help businesses strengthen their visibility and lead generation in the era of AI-driven search.
The new platform is designed for enterprises, startups, and agencies to track how their brands appear in AI search engines like ChatGPT, Gemini, Claude, and Perplexity. It helps users identify which prompts they are being surfaced for, monitor competitors’ visibility, and receive actionable suggestions to improve AI presence and attract more leads.
As AI platforms increasingly deliver direct answers to user queries, the way customers discover brands has undergone a fundamental shift.
Samanyou Garg, Founder & CEO, Writesonic, said, “If you’re not part of the AI answer, you’re not part of the deal.” He highlighted how “89 percent of B2B buyers already use AI platforms for research, often shortlisting vendors without ever visiting their websites. For Indian businesses, this means the first impression and often the only impression is being made inside AI answers.”
For India’s fast-growing digital economy, Garg noted, this transformation presents both a challenge and a major opportunity. Millions of enterprises depend on digital visibility — but if they remain unseen in AI search, they risk being left behind. Businesses that adopt Generative Engine Optimization (GEO) practices early, he said, will gain a competitive advantage and secure top-of-mind positioning with customers.
Garg further explained, “Success in AI search depends on creating and refreshing the right content, fixing technical barriers, and ensuring your brand appears in the trusted sources (like Wikipedia, Reddit, etc.) that AI relies on. Companies that act now will be the ones leading the market, while those that delay risk losing visibility altogether.”
Writesonic positions itself as the world’s most advanced AI Visibility Tracking and Optimization Platform. Unlike most GEO tools that only display dashboards and analytics, Writesonic offers step-by-step recommendations for improving visibility.
“We don’t just tell you where you’re missing. We guide you on exactly what to fix — whether it’s refreshing an outdated page, creating a new comparison article, or getting your brand mentioned in trusted publications where competitors already appear,” Garg said.
The platform emphasizes strategies proven to work in AI search. AI systems favor structured formats such as listicles, product comparisons, reviews, and data-driven insights. Maintaining up-to-date facts, pricing tables, and summaries is crucial. Off-page authority has also become a decisive factor: mentions in platforms like Wikipedia, Reddit, and credible news outlets are three times more influential for AI visibility than a company’s own website.
Writesonic also stresses the importance of technical readiness — since issues like blocked crawlers, broken links, and JavaScript-heavy sites can prevent AI bots from accessing content. The platform helps businesses identify where competitors are cited in AI answers and offers targeted steps to close those citation gaps.
Early adopters of Writesonic’s GEO methodology have reported significant results — with leads from AI discovery rising from 2.5% to 11% within weeks. AI-driven visitors convert three to eight times better than traditional web traffic, and some brands have increased their appearance in AI answers from zero to 4% in under 20 days.
With the launch of its GEO Platform, Writesonic aims to empower Indian enterprises, startups, and agencies to turn invisibility into inclusion and lead the next phase of AI-powered brand discovery.
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