~S-cross to steer Jai Singh Rathod’s journey as the Presenting Sponsor in this edition~
Mumbai, October 20th 2015: Unwavering stands the man on whose shoulders rests the responsibility to protect the nation! This is the sentiment reflecting in the eyes of Anil Kapoor aka ATU Chief Jai Singh Rathod in the brand new season of 24 on COLORS. At the official announcement of the new season, COLORS, today unveiled the poster for the show which is slated to go on floors by this year end. The highly stylized poster shows an intense Anil Kapoor sporting a rugged look raising intrigue levels about Jai Singh Rathod’s expedition onwards. The sleek look featuring a determined Anil Kapoor brings with it the promise that 24: Season 2 will go above and beyond the standards set by Season 1 while augmenting every element of the show. Keeping the action going, COLORS has roped in S-cross as the Presenting Sponsor for 24: Season 2.
Commenting on the poster launch of 24: Season 2, Raj Nayak, CEO – COLORS said, “Season 1 of 24 was a game-changer on Indian television, and as we enter the production phase for Season 2, we are looking forward to raise the bar creating unparalleled entertainment avenues for the viewers. As the shoot commences, we welcome on-board S-cross as the Presenting Sponsor of 24: Season 2. The bold, dynamic and strong features of the vehicle runs in harmony with the character traits of our lead protagonist, Jai Singh Rathod. We are certain that the integration will be mutually beneficial for both brands.”
Said Mr. RS Kalsi, Executive Director (M&S), “Maruti Suzuki has been committed towards presenting consumers with the best-in-class comfort and a smooth drive through our wide range of vehicles across categories. S-Cross is a premium offering from Maruti Suzuki, which offers a unique combination of power and performance of a SUV, and the comfort and refinement of a sedan. The target audience that 24 caters to and its genre allows us to draw synergies between the brands of S-Cross, 24 and COLORS. We believe in utilizing multiple avenues to connect with our audience and 24: Season 2 is the perfect platform for us to integrate and showcase the premium crossover S-Cross to consumers while strengthening our expanded brand reach.”
Twice as grand, twice as fast, twice as exciting, 24: Season 2 will see action and thrill increase twofold as Jai Singh Rathod strives to prevent a probable holocaust encompassing the entire nation. With not just the fight against this arduous battle on his agenda; Jai Singh Rathod will also have an emotional uproar to deal with. Set against a breathtakingly large canvas, the scale and visual appeal of the show will also increase manifold. All in all, 24: Season 2 will multiply the intrigue, exhilaration and entertainment quotient making it an indomitable action series on Indian Television.
Said Manisha Sharma, Programming Head, COLORS, “Season 2 of 24 will be doubly sleek, stylized and engaging than the first Season. Along with action, thrill and adventure, Jai Singh Rathod’s personal upheavals will make for a very interesting and intriguing storyline. The show will be a spectacle in terms of scale, truly matching up to its international standards. We are in the process of putting together a great ensemble cast comprising of versatile actors and technicians par excellence. The poster we have launched today is a true testimony of Anil Kapoor’s all-round involvement and dedication in making 24 an audience winner in every sense of the word.”
Divulging details about what is in-store for viewers in Season 2 of the show, Actor and Producer Anil Kapoor of Anil Kapoor Film Co said, “When we decided to adapt 24 for Indian viewers through a local production, little did we know that it would change television consumption patterns paving the path for newer viewership trends across the industry. The tight narrative and gripping storyline has made the show stand out among contemporaries with the question ‘when will Season 2 start?’ on everyone’s mind. As production begins, we would like to welcome Abhinay Deo and Rensil D’Souza back as directors. Their contribution made Season 1 a success and, together, we hope to surpass previously set benchmarks with Season 2.”
24 is a real-time finite espionage International series which traces the journey of Anti-Terrorist Unit (ATU) Chief Jai Singh Rathod as he battles the odds in the line of duty over the course of 24 hours. While Season 1 saw him saving a Prime Ministerial candidate from being assassinated, in Season 2, Jai Singh Rathod will take on the bigger responsibility of saving the nation at large. The series is co-produced by Anil Kapoor Film Co, and Ramesh Deo Productions, directed by Abhinay Deo and Rensil D’Silva.