COLORS gives you a chance to be part of The Shiamak Davar Dance Company at IIFA 2016 in Madrid

~ COLORS UK offers viewers a once-in-a-lifetime opportunity with
SHIAMAK IIFA Dance Competition ~

~ 17th IIFA Celebrations to be held at Madrid, Spain between 23-26 June ~

London: Indian cinema is recognized across the world for its varied hues and vivid mix of song, dance and superlative acting. And the 17th IIFA Celebrations, to be held in Madrid (Spain) between 23rd and 26th June 2016, will be the fitting stage for a global fiesta to acknowledge the magnificence of Indian cinema. Taking the excitement a notch higher, this year, COLORS UK is all set to kick-off the COLORS presents SHIAMAK IIFA Dance Competition, from 9pm tonight. Through this unique contest, viewers stand an opportunity to perform with The Shiamak Davar Dance Company for IIFA 2016 choreographed and designed by Dance Guru Shiamak Davar, and celebrate Indian cinema with their favourite Bollywood stars!

The COLORS presents SHIAMAK IIFA Dance Competition aims at personalizing the IIFA experience for Indian cinema aficionados. To be judged by ace choreographer Shiamak Davar, Raj Nayak (CEO – COLORS) and Viraf Sarkari (Director – Wizcraft Internatonal Entertainment), the competition will select one male and one female winner. These winners will train at the SHIAMAK IIFA Workshops which will be held in London from the end of May 2016.

Commenting on the contest, Govind Shahi, Business Head – USA & UK at Indiacast said,

“Indian cinema over the years has become a global phenomenon, and IIFA is at its helm. We have been committed towards creating holistic experiences for global audiences and through the COLORS presents SHIAMAK IIFA Dance Competition, we hope to achieve just that. With an exclusive opportunity to rub shoulders with their favourite stars, this competition brings the magnificence of Bollywood and highlights it in a global arena.”

Speaking about this, choreographer Shiamak Davar said,

“I have been associated with IIFA since 2002. It’s a fantastic platform to take Bollywood to new international destinations each year. Bollywood has such a huge fan base globally. I am happy to give an opportunity to local talent to perform to their favourite stars and to be a part of the whole IIFA experience on stage and backstage. The Shiamak IIFA Dance Competition on COLORS UK is a fantastic chance for Bollywood fans from the UK to meet and share the same stage as their idols!”

Wiz Viraf Sarkari, Director – IIFA and Wizcraft International Entertainment Pvt. Ltd, commented to say,

“IIFA has always been synonymous with providing Bollywood’s best and biggest on an international platform. This year too, we are very excited to collaborate with Colors presents Shiamak IIFA Dance Competition to raise the level of excitement higher. The 17th IIFA Awards in Madrid, Spain will be a great platform for the two lucky winners to have the opportunity to be a part of one of the most highlighted events in Indian cinema alongside a gamut of Bollywood celebrities. The Competition was conducted last year and was a huge success and this year certainly will be better than ever!”

Participants interested in Colors presents Shiamak IIFA Dance Competition can read detailed terms and conditions, register and upload their videos at www.colorstv.com/ColorsUKCompetition. Contest opens tonight at 9pm.

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