Campaign Aims to Elevate Conversations Surrounding the Day and Encourages People to Make Their Lips Bold in More Ways Than One
NEW YORK, July 26, 2017 /PRNewswire-HISPANIC PR WIRE/ — To celebrate the launch of the new L’Oréal Paris Colour Riche Matte Lipstick, the #1 global beauty brand is leveraging National Lipstick Day to showcase that people’s lips can be bold in more ways than one. On July 29, everyone is invited to take part in the brand’s largest National Lipstick Day initiative by showing off a bold hue and sharing bold words on social media. The #ReadMyLips social media campaign brings to life L’Oréal Paris’ iconic tagline, “Because You’re Worth It,” and the brand’s longstanding belief that all people have something worthy to say.
“Conversations around National Lipstick Day have traditionally been focused on best-sellers and general lipstick facts,” says Anne Marie Nelson-Bogle, SVP of Marketing, L’Oréal Paris USA. “As a brand that has supported the individual beauty and intrinsic worth of all people for over forty years, we wanted to participate in and elevate the conversation by not only celebrating our newest Colour Riche lip launch but even more importantly, people’s powerful words. The Colour Riche Matte Lipstick is ultra-rich, ultra-comfortable and available in a spectrum of 16 gorgeous matte shades, allowing everyone to find a favorite shade and help make their lips bold in more ways than one.”
The brand’s powerhouse roster of celebrity spokeswomen, along with brand experts and social influencers, will come together on National Lipstick Day to show off their favorite lip shade and share empowering messages on social media. Everyone can easily join the campaign by uploading photos or videos of themselves wearing a bold lip color and sharing why their lips are bold in more ways than one – whether helping to advance an important message, championing a cause or sharing an inspirational quote. To participate, posts should tag @lorealmakeup using #ReadMyLips and #lorealparis.
By using the #ReadMyLips and #lorealparis hashtags, posts will be aggregated to create a global platform where people’s voices can be seen, heard and shared. Additionally, L’Oréal Paris will further elevate select posts on their own global social channels and showcase both the bold looks and meaningful sentiments people are expressing, helping to inspire and encourage others.
About L’Oréal Paris:
The L’Oréal Paris division of L’Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering the most luxurious and innovative products and services available in the mass market. The brand’s signature tagline, “Because I’m Worth It,” was born in the United States in 1971 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L’Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L’Oréal’s invention of hair color in 1909, the brand continues to serve as the leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Excellence Crème, Advanced Haircare, the Ever Collection, Advanced Hairstyle, and Elnett Satin Hairspray. As the #1 Skin Expert brand worldwide, L’Oréal Paris provides scientifically-advanced skincare products that are clinically proven to address individual skin concerns through its renowned brands Revitalift, Hydra Genius, Age Perfect, and Sublime Bronze. L’Oréal Paris’ iconic cosmetics collections include Infallible, True Match, Colour Riche, Voluminous, and Visible Lift. For more information about L’Oréal Paris and to receive personalized advice, expert tips, and exclusive content , please visit www.lorealparisusa.com or follow on Instagram (@lorealmakeup, @lorealhair, @lorealskin, @lorealmen), Snapchat (@LOrealMakeup), Twitter (@@LorealParisUSA), Facebook (@LorealParisUSA) and Pinterest (@LorealParisUSA).
About L’Oréal Paris Colour Riche Matte Lipstick:
Colour Riche Matte is L’Oreal Paris’ first matte lipstick collection. The products are formulated with pure-color pigments to create intense color, while blurring gels and mattifying ingredients creates a soft-focus and matte effect on lips. Formulated with jojoba oil for smooth comfort, lips are left feeling soft, smooth and wrapped in rich on-trend color and finish. The collection is available in a spectrum of 16 gorgeous shades.