Edinburgh TV festival launches ‘future-gazing’ Frontiers strand; Will.I.am to talk on AI & creativity

The Edinburgh TV Festival is set to introduce a new “future-gazing” Frontiers strand, featuring a diverse lineup of speakers including Will.I.am and The Sidemen manager Jordan Schwarzenberger, reports Variety.

The Frontiers strand, supported by Screen Scotland, aims to explore the future of the television industry, drawing inspiration from related sectors such as digital, gaming, and branding. Notable speakers include HaZ Dulull, Yammy, ShxtsNGigs, Ben Zand, Fitwaffle, Ash Holme, Elz the Witch, Wimbledon’s digital products lead Chris Clements, and Cowshed Collective’s head of creative strategy Danny Lorimer.

The sessions will feature panels like “The Rise of the Telly-Verse: Where TV Meets Gaming,” “Digital Born, Bred and Booming,” and “Back to the Future: Turning Old IP Into Digital Hits.” Will.I.am will address AI and the future of creativity in his talk.

The advisory team for the Frontiers strand includes Channel 4 senior digital commissioning editor Laura Marks, Strong Watch Studios co-founders Thom Gulseven and Ben Powell-Jones, BBC daytime commissioning editor Muslim Alim, Jungle Creations CEO Melissa Chapman, Arcade Media co-founder Jordan Schwarzenberger, and CoLab X co-founder and CEO Matt Ford.

“I’m delighted to be launching the first Frontiers strand with such a playful and ambitious line up of creators, strategists, innovators and brands, who are all working at the forefront of the spaces where TV and digital intersect,” said Rowan Woods, creative director of the Edinburgh TV Festival.

“In a year where the festival is looking to the future and asking where the industry goes from here, it’s exciting to be able to share a snapshot of what that future might look like,” added Woods.

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