Good Girls Beware: Urooj Ashfaq Teaches Britain How to Be a Baddie

BySSZee Media

Nov 10, 2025

Soho Theatre is thrilled to announce a November 2025 UK tour for comedian from India Urooj Ashfaq with her brand-new stand-up show, How to Be a Baddie. The tour follows her acclaimed sell-out return to the Edinburgh Festival Fringe this August, where she debuted the show at Monkey Barrel 4 as part of Soho Theatre’s 2025 Fringe programme. This marked her first full Fringe run since winning Best Newcomer at the 2023 Edinburgh Comedy Awards.

After her debut UK tour in 2024 and with a growing international profile, Urooj returns with a bold, rebellious hour about shaking off good-girl expectations. How to Be a Baddie explores erotica, bad behaviour, haemorrhoids, and the freedom of finally saying whatever she wants, all delivered with Urooj’s trademark charm and Gen Z irreverence.

Performing first in London at Soho Theatre Downstairs (Mon 3 – Sat 15 November, 7.15pm), the show then tours to Leeds, Manchester, Luton, Leicester, Edinburgh, Bristol, Birmingham, Bradford, and Glasgow across November.

Urooj began performing stand-up in Mumbai’s underground comedy scene before rising to national attention in India as a finalist on TLC’s Queens of Comedy and host of Comicstaan. Her UK debut in 2023 earned her popular recognition, and she quickly became a key figure in the rise of Indian comedy on the international stage. In the years since, she’s performed sell-out runs at Soho Theatre, toured Australia with fellow Mumbai-based rising star Anirban Dasgupta, featured on comedy podcast Sloss and Humphries On The Road, and even became a pop culture trivia question on Kaun Banega Crorepati (India’s Who Wants To Be A Millionaire).

Now, with How to Be a Baddie, Urooj is done playing nice.

‘Back-to-back laughs… Urooj Ashfaq is a must-see’

The Wee Review ★★★★★

‘Every joke is a hit’

Entertainment Now ★★★★★

‘An hour of gloriously chaotic, unfiltered stand-up’

The Skinny ★★★★

‘An electrifying comic talent from Mumbai’

The Times ★★★★

‘An utterly endearing comic’

Fest ★★★★

‘Undeniably one of the brightest gems in the contemporary Indian comedy scene’

New Indian Express

20 Golden Comedy Shows to see at Edinburgh Fringe 2025 The Guardian

The Best Shows to See at Edinburgh Fringe2025 Time Out
Top Comedy Picks at Edinburgh Fringe 2025 The Times
The Best Shows to See at Edinburgh Fringe 2025 The Week Magazine
The 32 Best Shows to See at Edinburgh Fringe2025 i Paper

LISTINGS:

Soho Theatre, Downstairs
19:15, Mon 3 – Sat 15 Nov
From £18

The Wardrobe, Leeds
19:30, Tue 18 Nov
From £18

Frog and Bucket Comedy Club, Manchester
20:00, Wed 19 Nov
From £18

Hat Factory Arts Centre, Luton
20:00, Thu 20 Nov
From £18

The Big Difference, Leicester
20:30, Fri 21 Nov
From £18

Monkey Barrel Comedy, Edinburgh
20:00, Sun 23 Nov
From £17

Hen & Chicken, Bristol
20:00, Wed 26 Nov
From £18

The Glee Club, Birmingham
19:45, Thu 27 Nov
From £18

Loading Bay, Bradford
19:30, Fri 28 Nov
From £14

The Stand, Glasgow
16:00, Sat 29 Nov
From £18

Get your tickets here: https://sohotheatre.com/events/urooj-ashfaq-how-to-be-a-baddie-2/

WRITTEN BY: Nura Arooj