Universal Music launches the `INDIA DANCE VIDEO’ of the Global smash “Despacito” – in collaboration with world renowned choreographer SHIAMAK DAVAR
Latino Superstar Luis Fonsi says “Hello India! I’m in love with your Despacito Dance Video!….”
Mumbai, 3rd August 2017, Thursday: Luis Fonsi and Daddy Yankee‘s “Despacito Remix” featuring Justin Bieber has created history! With over 4.6 Billion streams Worldwide, the song is now the most streamed song ever!
To celebrate the song’s huge success in India where it’s by far the biggest hit of 2017, Universal Music Group along with ace choreographer Shiamak Davar launched the `#DespacitoMovement’ campaign last month. The digital led contest in association with VH1 India, was a massive success with entries
pouring in from across the country, all sending in their renditions of choreography to the beats of the hit song. One lucky winner was selected by Shiamak who was presented with the life-time opportunity to feature in the `India dance video’ choreographed by the dance guru himself.
The exclusive dance video was shot at different locales and streets of Mumbai. Shiamak is on top of his game as he choreographs beautiful Sari clad dancers showcasing some incredible Indian dance moves! The video is a fusion of contemporary Indian and Western dance form and is a visual treat!
Watch the INDIA DANCE VIDEO here:
Incidentally, India is the only territory in the world to have launched this `#DespacitoMovement’ campaign.
Speaking on the video, Latino Superstar Luis Fonsi commented,
“Hello India! I’m in love with your Despacito Dance Video! You’ve taken Despacito to the next level! Thank you so much and I can’t wait to see you guys!”
Ace choreographer Shiamak Davar said,
“Despacito is the biggest hit song this year internationally. So when Universal Music approached me to Direct and Choreograph the India video, I was very excited. They wanted a flavor of India with a global appeal. My Dance Company and I had a great time working on this video and we can’t wait for people to watch it!”
Devraj Sanyal, MD & CEO, Universal Music India & South Asia quoted saying,
“It’s been an incredible run with “Despacito” which is now by far the biggest International hit this year in India! Having said that, our objective was to get it cross over into mainstream….thus this INDIA DANCE VIDEO which I believe is a marketing masterstroke! And who better than my old friend Shiamak to work this with….he’s the original Dance Guru and what he’s created with the video is sheer magic by capturing the true Indian essence in a gigantic Spanish song! We are confident that this will take “Despacito” to a whole new audience in India while at the same time showcase the beauty and grace of Indian dancers to a massive global audience out there!”
Apart from the 4.6 Billion audio stream record, the music video in its original form has been the fastest song ever in YouTube/VEVO history to cross the 2 billion mark in views! The Despacito Remix currently spends its 11th consecutive week at the #1 spot on the Billboard Hot 100. In India, the song has been at #1 on Apple Music for consecutive 13 Weeks and #1 on Shazam India’s Top 100 Songs for 11 consecutive weeks. It’s still topping all charts including streaming, radio and television and has become every DJ’s club favorite!
Listen to the Despacito Remix track here: https://UMGI.lnk.to/DespacitoRemix
About Universal Music India:
Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group (UMG) and is home to record labels such as A&M Records, Blue Note Records, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Emarcy, Geffen Records, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records.
UMIPL has an extremely rich Indian catalogue comprising songs from classic Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as Asha Bhosle, Anup Jalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Mohit Chouhan, Euphoria, Adnan Sami, Rabbi Shergill, Rahat Fateh Ali Khan to name a few. UMIPL’s `film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, Chori Chori Chupke Chupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as ABBA, Bon Jovi, Bryan Adams, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber, Katy Perry, The Beatles, UB40, Deep Purple, Enigma, Norah Jones, Deadmau5, The Chemical Brothers, amongst host of others, popular music icons and household names in India.
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