Prime Video Greenlights Three AI-Assisted Animated Series Through New GenAI Creators’ Fund

Amazon MGM Studios and Amazon Web Services (AWS) have unveiled a new initiative aimed at reshaping how creators develop animated content, announcing the launch of the GenAI Creators’ Fund alongside the first three projects to emerge from the program.

The announcement was made during the AI on the Lot event at Culver Studios, where Amazon MGM Studios revealed that three animated series—Cupcake & Friends, Love, Diana Music Hunters and Punky Duck—have been greenlit for future release on Prime Video.

The GenAI Creators’ Fund is designed to provide creators from a wide range of backgrounds with access to funding, production resources and generative AI tools. The initiative brings together established filmmakers, digital-first creators and technology startups with the goal of developing high-quality cinematic projects while exploring new production workflows.

At the center of the initiative is Project Nara, Amazon MGM Studios’ proprietary AI-powered production platform built on AWS infrastructure. The system functions as a collaborative workspace where creative teams can generate content, edit scenes, exchange feedback and manage projects in real time. According to the studio, the platform supports both animation and live-action productions while maintaining a focus on creator-led storytelling.

“Creative breakthroughs happen when visionary storytellers are given access to transformative tools,” said Albert Cheng, Head of AI Studios, Amazon MGM Studios. “The GenAI Creators’ Fund and Project Nara position human creativity at the center of our efforts to integrate generative AI into our production processes at Amazon MGM Studios. We’re proud of the work that these filmmakers have accomplished and look forward to sharing these creators’ visions with the world.”

The fund offers financial support for proof-of-concept projects and short films, particularly targeting creators who have built substantial audiences online but may not have had access to professional production infrastructure. It also provides technology startups with opportunities to test and refine their tools within real-world filmmaking environments.

Among the first projects selected is Cupcake & Friends, an animated comedy from BuzzFeed Studios that follows a cupcake and her friends as they navigate the chaos and surprises of a sleepover.

Another greenlit title, Love, Diana Music Hunters, is based on YouTube star Diana, one of the platform’s most-followed young creators. Developed by Albie Hecht of pocket.watch, the series follows a group of K-pop-inspired space-traveling musicians who journey to Planet Goo in an effort to restore music and save an alien civilization.

The third project, Punky Duck, comes from Emmy-winning creator Jorge R. Gutierrez, known for The Book of Life and Maya and the Three. The comedy follows a rebellious duck and his companion Smiley Cat as they stumble through a wildly exaggerated version of Los Angeles filled with giant monsters, alien invasions, robot conspiracies and supernatural chaos.

Amazon MGM Studios described Project Nara as a production environment that integrates AI-powered workflows with industry-standard creative tools including Maya, Blender, Nuke, Unreal Engine and Adobe software. The platform combines multiple AI models with proprietary systems developed by the studio, aiming to address challenges such as character consistency, motion continuity and visual coherence across scenes.

Among its features are AI agents capable of carrying creative context across productions, cloud-based collaboration systems, model-agnostic architecture that assigns tasks to the most suitable AI tools, and end-to-end tracking designed to protect intellectual property and production provenance.

Samira Bakhtiar, General Manager of Media & Entertainment, Games and Sports at AWS, described the initiative as part of a broader effort to build a comprehensive AI-driven content ecosystem. “Amazon has quietly and methodically assembled the only end-to-end AI content creation ecosystem in the industry, spanning from infrastructure to creative tools to distribution and funding of creative content,” said Bakhtiar. “Project Nara illustrates how AWS can help filmmakers of all kinds bring AI to the full creative pipeline, from concept to screen, using a wide range of familiar models and tools on a cloud trusted by the entertainment industry. With investments like the GenAI Creators’ Fund, our collaboration with Innovative Dreams around hybrid filmmaking, and partnerships with leading generative AI providers like Luma and fal, AWS is building an ecosystem for human creativity powered by AI.”

The launch marks one of the most ambitious efforts yet by a major studio to integrate generative AI into professional content creation while emphasizing human oversight and creative control. With its first slate now in development, Amazon MGM Studios is positioning the GenAI Creators’ Fund as both a talent incubator and a testing ground for the next generation of entertainment production.

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