After a record-breaking success at domestic box office, Greta Gerwig’s Barbie will now have a limited one-week IMAX release, beginning on 22nd September with unseen footages in post credits.
According to Variety’s exclusive report, the new footages are selected by the director Gerwig. In a statement, the director said, “We made ‘Barbie’ for the big screen, so it’s a thrill to be able to bring it to Imax, the biggest screen of all.” “As a special thanks to ‘Barbie’ fans, we’re excited to share a little bit more of our cast and crew’s incredible work by adding special new footage we hope audiences will enjoy,” she added as reported by Variety.
On 23rd August, Warner Bros. executives Jeff Goldstein, President, Domestic Distribution, and Andrew Cripps, President, International Distribution in a statement announced Barbie’s IMAX release that covers all of North America, and select international territories. “If there was one thing missing in this winning ‘Barbie’ strategy, it was being able to put Greta’s singular vision on premium Imax screens over the uber-competitive summer corridor. That ‘Barbie’ continues to draw packed audiences around the world heading into its sixth weekend in release speaks to the quality of the film and the excitement audiences have for the story,” Goldstein and Cripps said in a joint statement, reported variety.
Barbie was released on 21st July 2023, alongside Christopher Nolan’s Oppenheimer, initially losing on premium large formats including Imax. But, Barbie crated history at the box office with current ticket sale at $572 million in North America and $1.3 billion worldwide, becoming a highest grossing movie of 2023. Richard Gelfond, CEO of Imax Corporation expressed his excitement said, “For all of us in the exhibition community, it’s been exciting to watch an original film like Barbie become an unparalleled critical and commercial success this summer.”
“We’re thrilled to be partnering with Greta and her filmmaking team and our friends at Warner Bros. to deliver this special edition of ‘Barbie’ with never-before-seen footage exclusively to Imax audiences around the world,” he said in a statement.